Parcus Group utilises our unique and proven product development methodology. We have developed this approach over many years and working in various business environments, however our specialisation is in telecommunications and ICT industry.

Our methodology guides all aspects of product development, from concept through to delivery and ongoing lifecycle management and maintenance. It ensures that the product development process is thorough in scope and quality and that key revenue-generating opportunities are identified and addressed in a timely and flexible fashion.

Parcus is a facilitator in the product development process, so it is very important that we can work constructively and adaptively with our customers. We see our relationship with our customers as a partnership in the true sense of the word: your success is our success. Moreover, it is our best advertisement.

Our product management offer is available in three flexible engagement models:

For a high level summary view of our guiding principles, methods and tools we use please see our Product Management Framework

Following table outlines Parcus Group systemic approach to creation of new product and service offerings:

PHASE 1: Market Research and Concept Development
  • Market Analysis
  • Idea Generation and Idea Screening
  • Concept Development
  • High Level Project Plan
PHASE 2: Business Case
  • Strategy considerations
  • Business impacts incl. staff, systems, technology, legal and other issues
  • Financial analysis
  • Risk assessment Monitoring and reporting
PHASE 3: Product and Business Requirements Document (PRD)
  • Project Planning and Costing
  • Product Requirements Document (PRD)
PHASE 4: Solution Design and Planning
  • Technical solution definition and design
  • Business systems solution definition and design
  • Product description
PHASE 5: Development/Build and Operational Readiness
  • Technical solution implementation
  • Operational readiness / acceptance
  • Sales and market readiness
  • Beta testing
PHASE 6: Launch & Lifecycle Management
  • Commercial Launch
  • Product Lilfecycle Management

Product Development Project Management 

To ensure satisfactory performance against the performance standards our customers require, Parcus will for the duration of any project, appoint a project manager who will be responsible for all aspects of project delivery using PMI PMBOK and AGILE methodologies:

  • Project plan (plan development, execution and change control)
  • Project scope management (initiation, planning, definition, verification and change control)
  • Project time management (activity definitions, duration estimating, schedule development and schedule control)
  • Project cost management (resource planning, cost estimating, budgeting and cost control)
  • Communication Management (planning and performance reporting)
  • Risk Management (risk identification, risk quantification, risk response development and control)
  • Quality Management (quality planning, assurance and control)

For a sample product development project plan template please click on the below figure.

Resources: Product Development Project Plan Template and Service Development Training Course

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