Course Length

Our product lifecycle management course is suitable for both novice and experienced product managers. Length of the course is typically 1 or 2 full days of learning with specific focus on practical examples and team exercises.

Modules Breakdown (Example 2 Day Course)

Module	Short Description	Duration (hours)
Day 1
Product strategy, innovation, product maturity and exit	Development of product strategy, key factors in innovation, competition activity and customer preferences.	2
Competitive and market reviews	Ongoing market reviews in relation to existing product portfolios, trends analysis, impact of competitive activity	2
Portfolio management & planning	Product portfolio positioning, market and segment analysis, competition position, portfolio planing	2
Customer management	Management of customer opportunities, customer satisfaction	1
Day 2
Product cost management	Product cost components, COGS, direct costs, indirect costs, cost model development, practical examples and review	2
Product price management	Market based pricing concept, components in pricing, competitive pricing review, internal costs inputs, value proposition and strength	2
Product performance management	Ongoing product performance metrics, EBIT, ROI, profitability, customer satisfaction measures. Service levels (SLA) design methodology and impact on customer satisfaction.	2
Other tools and tips	Leadership and staff choice, KPI development, portfolio planning, marketing planning and budget	1

Key Learning Objectives for Product Lifecycle Management Course

Module	Key Learning Objectives
Product innovation / product exit	Understand factors in innovation, competition activity and impact of customer preferences innovation
Competitive and market reviews	Learn how to conduct ongoing market reviews, trends analysis, impact of competitive activity
Portfolio management & planning	Understand product portfolio positioning, segment analysis, competition position, portfolio planing
Customer management	Learn about management of customer opportunities and on-going customer satisfaction metrics.
Product cost management	Understanding of product cost components, COGG, direct costs, indirect costs, cost model development
Product price management	Learn about market based pricing, how to conduct a competitive pricing review and determine market price
Product performance management	Learn about and ongoing product performance metrics and how to implement and monitor them
Customer management	Learn about management of customer opportunities and on-going customer satisfaction metrics.
Forecasting (revenue SIOs)	Learn about forecasting methodologies and how to common forecasting mistakes