In our New Product Development (NPD) Course we aim to keep the combination of theory and practical hands-on activities in a healthy balance. This allows us to provide both in depth topics coverage as well as to maximise erudition by experiential learning.

Learning Objectives

Some of the key new product development (NPD) training course learning objectives include:

  • Understanding of complete product development process
  • Understand how to build products with sustainable competitive advantage
  • Learn to prioritise new product ideas based on business strategic alignment, return on investments and ability to execute.
  • Deliver new product developments on time and how to manage a team (or virtual team) of project resources and multiple business units stakeholders
  • Learn how to conduct a detailed project financial analysis, how to develop value and market based product pricing and how to develop product cost models and product forecasts etc…

For more comprehensive detail on learning objectives please see our complete PDF brochure on Product Development Training Learning Objectives.

Course Length

Our product development course is suitable for both novice and experienced product managers. Length of the course is customisable from 1 to 5 days of full day learning with specific focus on practical examples and team exercises. Course can be broken up over several separate weeks to suit your development project timeline. Total classroom contact hours can range from 8 to 40 hours depending on customer requirements.


Good grasp of English language and ideally some experience in product management, marketing or related disciplines.

Reference Material

Over 360 pages of course materials including complete product development framework plus 60+ parctical tools and templates will be provided to all attendees.  

Training Modules Breakdown (Example 3 Day Course)

ModuleDescriptionDuration (hours)
Day 1
Strategy and planningDefine your strategic objectives, understand your own value position1
Define your marketMarket size, market demand and market share1
Strategic market assessmentMarket attractiveness and competitive advantage1
Development optionsCreate or outsource, partner selection criteria, operational models1
Value creation and product feature selectionCustomer needs and key product features identification using Kano method1.5
Market segmentationNeeds based market segmentation1
Competitor analysisIndustry analysis, competitor analysis, competitive advantage1.5
Day 2
Concept development and ideas screeningIdea and concept development, project screening and prioritisation1
Feasibility studyHow to conduct a feasibility study0.5
High level project planningProject resources, project management1
Business caseBusiness case structure and writing1
Financial analysisDetailed project financial analysis, cost factors, revenue factors1
Product pricingValue based product pricing1
Cost modelling and forecastingCost model development and product forecasting1
Product and business requirementsBusiness and  product requirements documents structure and sample PRD1
Detailed project  management planProject integration management, scope management, time management, cost, communications, risk, procurement, quality0.5
Day 3
Product solution definition and designDetailed product design including product description, marketing plan, product features, commercials, service levels1
Business process designQuoting and ordering process, implementation, support, billing1
Technical solution architectureFunctional model, data model, vendor evaluation, bench testing, ensuring design quality1
OSS/BSSArchitecture considerations0.5
Design tools and tipsPoC, ITIL, solution architecture templates0.5
Finalising product buildProduct sales and marketing guides, price sheets, product/service collateral, proposals, application forms…1
Technical solution buildFinals processes, technical guide, OSS/BSS0.5
PRT/ORTProduct readiness testing (technical, commercial and operational)0.5
Product launchLaunch activities, presentations0.5
Product lifecyclePerformance management & reporting0.5
Other tools and tipsLeadership and staff choice, portfolio planning, marketing planning and budget0.5

Training Modules Breakdown (Example 3 Day Course)

Parcus Group New Product Development (NPD) Training Course is characterised by a large amount of practical and hands on exercises using over 60 interactive tools and templates. For all the software tools a templates please see Online Platforms section.

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