Telecom Cost Modelling, Pricing, Forecasting and Business Cases Training Course is an interactive and practical training covering telecom product cost modelling (LRIC, FAC), pricing, forecasting, business cases and financial analysis.

Learning Objectives

The training course participants will learn how to develop product cost models, understand key financial indicators and apply those to project business cases. In depth review of market based pricing and product forecasting is also covered from the perspective of activities such as project evaluations, activity based costing, and capital budgeting. Key learning objectives include:

• How to develop telecom financial strategy
• Learn about market based management techniques including competitor analysis, market segmentation and customer needs analysis 
• Apply market based management to product pricing and finance 
• Learn about financial measures used by telecom service providers
• Understand telecom companies financial statements 
• Review and analyse balance sheets, income statements and cash-flow statements 
• Methodologies for development of financial projections 
• Develop telecom products cost models (FAC, LRIC…)
• Detailed product costs analysis including direct, indirect and allocated costs  
• Determine how cost analysis shall be used and applied
• Conduct telecom business cases financial analysis 
• Calculate and improve ROI on product and project initiatives 
• Develop market based prices for product 
• Complete forecasts and trend analysis
• Financial planning and budgeting process 
• Understand telecom activity based costing and implementation options 
• Best practices around product financial and service performance reporting 

Course Length

Course is typically structured over 2 full days and is targeted at telecom product managers, cost analysts, finance staff, pricing and budget analysts, marketing and other relevant roles. 

Training Modules Breakdown (Sample Course)

Module	Short Description
Day 1
Telecom strategy and planning	Impact of strategic objectives on financials, how understand your own position and set targets
Define your market	Market size, market demand and market share
Products hierarchy and financial GLs alignment	Telecom products hierarchy development and portfolio planning, alignment of products to financial GLs
Strategic market assessment	Market attractiveness and competitive advantage
Value creation and feature selection	Customer needs and key product features identification
Market segmentation	Needs based market segmentation and other market research relevant to pricing
Competitor analysis	Industry analysis, competitor analysis, quantification of competitive advantage
Financial measures	Overview of key financial terms and measures incl. ROI/ROC, NPV, IRR, WAAC
Day 2
Analysis of financial statements	Overview of corporate financial statements
Balance sheet analysis	Corporate balance sheet analysis
Income statement analysis	Income statement analysis
Cash flow analysis	Cash flow statement analysis
Debt and equity	Overview of debt and equity, funding options and impact
Financial review and projections	Past performance review and projections development
Business cases	Telecom business case structure and detailed review
Financial analysis	Detailed project financial analysis, cost factors, revenue factors
Cost modelling principles	Product cost models development and cost allocations techniques. Overview of Long Run Incremental Cost (LRIC), Fully Allocated Cost (FAC) and Standalone Cost modells.
Cost modelling data sourcing	Technical and financial information gathering requirements for cost models
Detailed costs analysis	COGS, direct costs, indirect costs, allocated costs
Cost models reporting	Profit and margin calculations, factors affecting profit, trends analysis
Product pricing	Value based product pricing, impact of fixed/variable costs
Forecasting	Product forecasting, profit/cost forecasting, issues & tips
Planning and Budgeting	Financial planning and capital budgeting
Activity based costing (ABC)	ABC overview and implementation options
Product financial reporting	Telecom product financial reporting and product lifecycle management