Course Length
Our product lifecycle management course is suitable for both novice and experienced product managers. Length of the course is typically 1 or 2 full days of learning with specific focus on practical examples and team exercises.
Modules Breakdown (Example 2 Day Course)
Module |
Short Description |
Duration (hours) |
Day 1 |
||
Product strategy, innovation, product maturity and exit |
Development of product strategy, key factors in innovation, competition activity and customer preferences. |
2 |
Competitive and market reviews |
Ongoing market reviews in relation to existing product portfolios, trends analysis, impact of competitive activity |
2 |
Portfolio management & planning |
Product portfolio positioning, market and segment analysis, competition position, portfolio planing |
2 |
Customer management |
Management of customer opportunities, customer satisfaction |
1 |
Day 2 |
||
Product cost management |
Product cost components, COGS, direct costs, indirect costs, cost model development, practical examples and review |
2 |
Product price management |
Market based pricing concept, components in pricing, competitive pricing review, internal costs inputs, value proposition and strength |
2 |
Product performance management |
Ongoing product performance metrics, EBIT, ROI, profitability, customer satisfaction measures. Service levels (SLA) design methodology and impact on customer satisfaction. |
2 |
Other tools and tips |
Leadership and staff choice, KPI development, portfolio planning, marketing planning and budget |
1 |
Key Learning Objectives for Product Lifecycle Management Course
Module |
Key Learning Objectives |
Product innovation / product exit |
Understand factors in innovation, competition activity and impact of customer preferences innovation |
Competitive and market reviews |
Learn how to conduct ongoing market reviews, trends analysis, impact of competitive activity |
Portfolio management & planning |
Understand product portfolio positioning, segment analysis, competition position, portfolio planing |
Customer management |
Learn about management of customer opportunities and on-going customer satisfaction metrics. |
Product cost management |
Understanding of product cost components, COGG, direct costs, indirect costs, cost model development |
Product price management |
Learn about market based pricing, how to conduct a competitive pricing review and determine market price |
Product performance management |
Learn about and ongoing product performance metrics and how to implement and monitor them |
Customer management |
Learn about management of customer opportunities and on-going customer satisfaction metrics. |
Forecasting (revenue SIOs) |
Learn about forecasting methodologies and how to common forecasting mistakes |
Follow us
Contact Us
Suite 1306, 83 Queensbridge St. Melbourne Southbank VIC 3006 Australia
Phone: +61 400 668 580
Wehli St 35-43/5/17, 1200 Vienna, Austria
Phone: +43 677 6273 0929
Suite 2302, 23/F Lee Garden Two, 28 Yun Ping Road, Causeway Bay, Hong Kong SAR
Phone: +852 8193 1400
Email: contact@parcusgroup.com
Downloads
Product Lifecycle Training Course Outline