Course Length

Our product lifecycle management course is suitable for both novice and experienced product managers. Length of the course is typically 1 or 2 full days of learning with specific focus on practical examples and team exercises.

 

   Modules Breakdown (Example 2 Day Course)

 

Module

Short Description

Duration (hours)

Day 1

Product strategy, innovation, product maturity and exit

Development of product strategy, key factors in innovation, competition activity and customer preferences.

2

Competitive and market reviews

Ongoing market reviews in relation to existing product portfolios, trends analysis, impact of competitive activity

2

Portfolio management & planning

Product portfolio positioning, market and segment analysis, competition position, portfolio planing

2

Customer management

Management of customer opportunities, customer satisfaction

1

Day 2

Product cost management

Product cost components, COGS, direct costs, indirect costs, cost model development, practical examples and review

2

Product price management

Market based pricing concept, components in pricing, competitive pricing review, internal costs inputs, value proposition and strength

2

Product performance management

Ongoing product performance metrics, EBIT, ROI, profitability, customer satisfaction measures. Service levels (SLA) design methodology and impact on customer satisfaction.

2

Other tools and tips

Leadership and staff choice, KPI development, portfolio planning, marketing planning and budget

1

 

   Key Learning Objectives for Product Lifecycle Management Course

 

Module

Key Learning Objectives

Product innovation / product exit

Understand factors in innovation, competition activity and impact of customer preferences innovation

Competitive and market reviews

Learn how to conduct ongoing market reviews, trends analysis, impact of competitive activity

Portfolio management & planning

Understand product portfolio positioning, segment analysis, competition position, portfolio planing

Customer management

Learn about management of customer opportunities and on-going customer satisfaction metrics.

Product cost management

Understanding of product cost components, COGG, direct costs, indirect costs, cost model development

Product price management

Learn about market based pricing, how to conduct a competitive pricing review and determine market price

Product performance management

Learn about and ongoing product performance metrics and how to implement and monitor them

Customer management

Learn about management of customer opportunities and on-going customer satisfaction metrics.

Forecasting (revenue SIOs)

Learn about forecasting methodologies and how to common forecasting mistakes

 

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Email: contact@parcusgroup.com


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Downloads

 

Product Lifecycle Training Course Outline