In our Product Development Course we aim to keep the combination of theory and practical hands-on activities in a healthy balance. This allows us to provide both in depth topics coverage as well as to maximise erudition by experiential learning.

 

 

 

   Learning Objectives

Some of the key product development training course learning objectives include:

  • Understanding of complete product development process
  • Understand how to build products with sustainable competitive advantage
  • Learn to prioritise new product ideas based on business strategic alignment, return on investments and ability to execute.
  • Deliver new product developments on time and how to manage a team (or virtual team) of project resources and multiple business units stakeholders
  • Learn how to conduct a detailed project financial analysis, how to develop value and market based product pricing and how to develop product cost models and product forecasts etc...

For more comprehensive detail on learning objectives please see our complete PDF brochure on Product Development Training Learning Objectives.

 

   Course Length

Our product development course is suitable for both novice and experienced product managers. Length of the course is customisable from 1 to 5 days of full day learning with specific focus on practical examples and team exercises. Course can be broken up over several separate weeks to suit your development project timeline. Total classroom contact hours can range from 8 to 40 hours depending on customer requirements.

 

   Prerequisites

Good grasp of English language and ideally some experience in product management, marketing or related disciplines.

 

   Reference Material

Over 360 pages of course materials including complete product development framework plus 60+ parctical tools and templates will be provided to all attendees.  

 

   Training Modules Breakdown (Example 3 Day Course)

 

Module

Description

Duration (hours)

Day 1

Strategy and planning

Define your strategic objectives, understand your own value position

1

Define your market

Market size, market demand and market share

1

Strategic market assessment

Market attractiveness and competitive advantage

1

Development options

Create or outsource, partner selection criteria, operational models

1

Value creation and product feature selection

Customer needs and key product features identification using Kano method

1.5

Market segmentation

Needs based market segmentation

1

Competitor analysis

Industry analysis, competitor analysis, competitive advantage

1.5

Day 2

Concept development and ideas screening

Idea and concept development, project screening and prioritisation

1

Feasibility study

How to conduct a feasibility study

0.5

High level project planning

Project resources, project management

1

Business case

Business case structure and writing

1

Financial analysis

Detailed project financial analysis, cost factors, revenue factors

1

Product pricing

Value based product pricing

1

Cost modelling and forecasting

Cost model development and product forecasting

1

Product and business requirements

Business and  product requirements documents structure and sample PRD

1

Detailed project  management plan

Project integration management, scope management, time management, cost, communications, risk, procurement, quality

0.5

Day 3

Product solution definition and design

Detailed product design including product description, marketing plan, product features, commercials, service levels

1

Business process design

Quoting and ordering process, implementation, support, billing

1

Technical solution architecture

Functional model, data model, vendor evaluation, bench testing, ensuring design quality

1

OSS/BSS

Architecture considerations

0.5

Design tools and tips

PoC, ITIL, solution architecture templates

0.5

Finalising product build

Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms…

1

Technical solution build

Finals processes, technical guide, OSS/BSS

0.5

PRT / ORT

Product readiness testing (technical, commercial and operational)

0.5

Product launch

Launch activities, presentations

0.5

Product lifecycle

Performance management & reporting

0.5

Other tools and tips

Leadership and staff choice, portfolio planning, marketing planning and budget

0.5

 
 

   Activities and Practical Tools

Parcus Group Product Development Training Course is characterised by a large amount of practical and hands on exercises using over 60 interactive tools and templates. For all the software tools a templates please see Online Platforms section.

 

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Contact Us

Central Tower, 20th Floor, 28 Queen's Road, Central, Hong Kong SAR China

Phone: +852 8193 1400


Suite 1306, 83 Queensbridge St. Melbourne Southbank VIC 3006 Australia

Phone: +61 400 668 580


Wehli St 35-43/5/17, 1200 Vienna, Austria

Phone: +43 1 267 6255


Email: contact@parcusgroup.com


Globally you can reach us on via Skype name parcusgroup

Downloads

 

Product Development Training Course Outline


Product Development Training Learning Objectives