We are frequently asked by our telecom customers to provide assistance on development of a product road map – or how do I develop a product roadmap? Here is a high level summary of key steps. To start you should aim to organise 1-2 days of time with your key stakeholders in order to […]
Some of our telecom customers have expressed interest in undertaking the PDMA (Product Development and Management Association) certification exam to qualify as NPDP (New Product Development Professional), which we strongly recommend and endorse. Some of our trainers are already qualified NPDPs and have kindly compiled the below study aids based on the newly revised NPDP Body of […]
Another question which we frequently deal with is around development of product cost models. This is a fairly complex process as it requires a multi-skilled team to collaborate, including experts in finance, engineering & IT – so it can be challenging. In terms of the approach, below development steps are used for creation of Fully […]
With today’s telcos needing to do more than just sell carriage services in the face of ever increasing competition, it is only logical that they move into selling their customers managed services and applications that complement traditional carriage services. In the consumer and small business customer segments this can be done quite easily. But in the […]
Hi again… Another one of our favourite questions which seems to come up on regular basis is the Marketing ROI… how to get it, calculate it, increase it etc… Let’s start with the good old marketing maxim, attributed to Mr. John Wanamaker (American business man from late 1800s): “Half the money I […]
If you’re organisation is looking to roll out Product Management training, MAKE SURE IT STICKS!!! The number of times we have introduced product management to an organisation only to see it fail are too numerous to mention… So the question is why???… Why do companies invest thousands of dollars in the training of their staff […]
Product Managers tend to cop it from all directions – generally because they are trying to balance competing interests… How often have you heard Sales people say about Product Managers, “They have no idea, sitting in their Ivory towers, never having to deal with irate customers”? Or an Engineer complain that the Product Manager, […]
As a first point let’s explain the Parcus Group approach to pricing (well not only pricing but to many other aspects of product design). We call it triangulation – using information from 3 sources in order to get to a best decision: Source 1: Your own internal costs You must understand your own business […]
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