MVNO

  Here are the main steps and activities that need to take place to create and successfully launch a MVNO (mobile virtual network operator).   We would suggest to start with market understanding: To build the business case you first need to understand the basics of the market. I.e. you need to know the market […]

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future

  The following are some of the key issues we have observed are shaping the telecom industry right now.   We see innovation and a strong focus on customer needs driven product development as two of the key factors that will differentiate future winners and losers in the telecom sector.   Move away from fixed […]

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nsd

  Several times over the years we had customers ask about the difference between new product development (NPD) and new service development training or service creation as some refer to it.  Let’s try to clarify the similarities and differences.   Fundamentally there is a difference in definition of product vs. service. Let’s use a common […]

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NPDP_Topics

  Some of our telecom customers have expressed interest in undertaking the PDMA (Product Development and Management Association) certification exam to qualify as NPDP (New Product Development Professional), which we strongly recommend and endorse.    Some of our trainers are already qualified NPDPs and have kindly compiled the below study aids based on the newly revised NPDP Body of […]

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telecom_product_cost_model

  Another question which we frequently deal with is around development of product cost models. This is a fairly complex process as it requires a multi-skilled team to collaborate, including experts in finance, engineering & IT – so it can be challenging. In terms of the approach, below development steps are used for creation of Fully […]

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product-roadmap-haha

  We are frequently asked by our telecom customers to provide assistance on development of a product road map – or how do I develop a product roadmap? Here is a high level summary of key steps. To start you should aim to organise 1-2 days of time with your key stakeholders in order to […]

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wtp

  Recently we had telecom customer who was looking for some help on understanding and estimating customers willingness to pay (WTP).   Unfortunately the WTP is fairly complex however we will try to explain how you would calculate the WTP values and from there hopefully you can find some segment based use for it.   WTP […]

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Product Development Process

  This article has been prompted by many of our customers asking for a ‘magic bullet’ which will easily establish a new product development (NPD) process or framework for their business.   In our opinion the process (irrespective of how good and detailed it is) is just a start. The real challenge is getting the company and […]

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launch-checklist

  Working with various customers around the world we have noticed how frequently their customers suffer from poor service which can be easily improved by adding a simple checklist to their product development process. We are talking about – Product Launch Checklist.   As you are approaching final stages of your development and your product […]

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apples-and-oranges

  You must hear about this topic in various circles. I will not pretend that my take on this is better than all the possible answers out there but I wanted to provide a view of how we at Parcus Group approach competitive differentiation development.   Every business has (or should have) an underlying competitive […]

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stacks_image_37939

With today’s telcos needing to do more than just sell carriage services in the face of ever increasing competition, it is only logical that they move into selling their customers managed services and applications that complement traditional carriage services. In the consumer and small business customer segments this can be done quite easily. But in the […]

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Marketing_ROI_Start

  Hi again…   Another one of our favourite questions which seems to come up on regular basis is the Marketing ROI… how to get it, calculate it, increase it etc…   Let’s start with the good old marketing maxim, attributed to Mr. John Wanamaker (American business man from late 1800s): “Half the money I […]

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supply-and-demand

  As a product manager in any industry the method of how to estimate market demand for a product will be one of the critical skills to develop. Here are some tips on how to go about this…   From the ‘market based’ business perspective, a key question to consider is: ‘how many customers are interested […]

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dilbert-hard-to-measure

  In our work all around the world, we often need to address the question of what are the strategic measures of success for Product Development projects…   It’s hard to know how to get somewhere if you don’t know where you want to go… The same thing applies to effective Product Development. Any new […]

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rip-786x305

  A lot of organisations trying to find a faster way to bring capability to market  look to AGILE as a means to that end. Often they are larger organisations, hamstrung by bureaucratic processes and too many layers of decision making. AGILE is seen as a way to accelerate the development process vs traditional waterfall […]

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strategy

  It’s a magic ball question – isn’t it? If we could map the future trends well in advance our profit making efforts would be much easier… But without a magic answer we hope to give you some points to think about… Point 1: Return on Capital First you should agree on what is the priority […]

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team

  Hi there… as you start on this here are some suggestions but I will make a few assumptions related to the new product development (NPD) process first. You have completed some market review and know what the customers want, you have done the business case and have funding and you do have requirements document […]

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pricing

  As a first point let’s explain the Parcus Group approach to pricing (well not only pricing but to many other aspects of product design). We call it triangulation – using information from 3 sources in order to get to a best decision: Source 1: Your own internal costs  You must understand your own business […]

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market-research

  When entering a new geographical market there are few tasks to complete such as: 1. Define the market (is it any company in the country or only SMEs or only certain vertical etc) 2. Establish market demand (how many potential customers…) 3. Market share review (who are key competitors, their market shares etc…) 4. […]

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prod_req

  At the high level product requirements development must be: 1. customer needs driven 2. every key requirement should ideally be contributing to creation of some sort of differentiation and 3. gathering should be done collaboratively ie. not only by product managers but in a team with other business units stakeholders From what I have […]

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