apples-and-oranges

  You must hear about this topic in various circles. I will not pretend that my take on this is better than all the possible answers out there but I wanted to provide a view of how we at Parcus Group approach competitive differentiation development.   Every business has (or should have) an underlying competitive […]

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supply-and-demand

  As a product manager in any industry the method of how to estimate market demand for a product will be one of the critical skills to develop. Here are some tips on how to go about this…   From the ‘market based’ business perspective, a key question to consider is: ‘how many customers are interested […]

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org

  Product management VPs and directors are sometimes required to make decisions on team structures in order to improve efficiencies, team productivity and moral.   We have seen two models applied to the product management team structure: functional and skills based. Functional model refers to a structure where for every distinct product you are likely […]

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books

  Very often we have been asked about best suggestions for growing of your skills as a product manager…. Like in any job, especially the one where you are required to come up with new things (thus the product development title also), it is essential you actually enjoy reading and learning in general. You need […]

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sticky

  If you’re organisation is looking to roll out Product Management training, MAKE SURE IT STICKS!!! The number of times we have introduced product management to an organisation only to see it fail are too numerous to mention… So the question is why???… Why do companies invest thousands of dollars in the training of their staff […]

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good-employee

  Selecting the right person or team of staff, for your product management roles is quite an important step. Product managers are like mini CEOs of a product so their skill set needs to be very broad. It’s valuable to understand that new product developments are a daunting task, continually impacted by challenges including conflicting […]

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strategy

  It’s a magic ball question – isn’t it? If we could map the future trends well in advance our profit making efforts would be much easier… But without a magic answer we hope to give you some points to think about… Point 1: Return on Capital First you should agree on what is the priority […]

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team

  Hi there… as you start on this here are some suggestions but I will make a few assumptions first. You have completed some market review and know what the customers want, you have done the business case and have funding and you do have requirements document with details of what needs to be developed […]

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Project-Management

  Very often a question is asked about the role of product manager in project management. How much should product manager do or leave to other team members? In our experience it will depend on the company size and their business units structure. Refer to below PMI matrix for more info.     Fundamentally if […]

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interview_questions

  We get asked this often but sometimes it is not only about the questions you get asked in an interview – but about the questions you ask back. Product management job is a leadership role – it’s your product, your business, your profit and cost – you are the CEO. So in an interview […]

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KPI

  Typical product management roles should include some or all of the following key performance indicators (KPIs): 1. Product development activities (new features, market share, growth etc…) 2. Financial performance measures (profit, margin, costs, ROI…) 3. Service improvement measures (customer satisfaction…)   Here is an example KPI structure for a Telecom Product Manager:  

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