Another question which we frequently deal with is around development of product cost models. This is a fairly complex process as it requires a multi-skilled team to collaborate, including experts in finance, engineering & IT – so it can be challenging. In terms of the approach, below development steps are used for creation of Fully […]
Hi again… Another one of our favourite questions which seems to come up on regular basis is the Marketing ROI… how to get it, calculate it, increase it etc… Let’s start with the good old marketing maxim, attributed to Mr. John Wanamaker (American business man from late 1800s): “Half the money I […]
As a first point let’s explain the Parcus Group approach to pricing (well not only pricing but to many other aspects of product design). We call it triangulation – using information from 3 sources in order to get to a best decision: Source 1: Your own internal costs You must understand your own business […]
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