wtp

  Recently we had telecom customer who was looking for some help on understanding and estimating customers willingness to pay (WTP).   Unfortunately the WTP is fairly complex however we will try to explain how you would calculate the WTP values and from there hopefully you can find some segment based use for it.   WTP […]

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Marketing_ROI_Start

  Hi again…   Another one of our favourite questions which seems to come up on regular basis is the Marketing ROI… how to get it, calculate it, increase it etc…   Let’s start with the good old marketing maxim, attributed to Mr. John Wanamaker (American business man from late 1800s): “Half the money I […]

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supply-and-demand

  As a product manager in any industry the method of how to estimate market demand for a product will be one of the critical skills to develop. Here are some tips on how to go about this…   From the ‘market based’ business perspective, a key question to consider is: ‘how many customers are interested […]

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strategy

  It’s a magic ball question – isn’t it? If we could map the future trends well in advance our profit making efforts would be much easier… But without a magic answer we hope to give you some points to think about… Point 1: Return on Capital First you should agree on what is the priority […]

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market-research

  When entering a new geographical market there are few tasks to complete such as: 1. Define the market (is it any company in the country or only SMEs or only certain vertical etc) 2. Establish market demand (how many potential customers…) 3. Market share review (who are key competitors, their market shares etc…) 4. […]

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